Whitestone Cheese —

 

As an iconic New Zealand food story, they don’t come much more authentic than Whitestone Cheese. When you combine the Berry family, the stunning North Otago landscape and some of the best handcrafted cheese ranges in the country, you get pure craft magic.

With the identity and packaging refresh for Whitestone Cheese, we wanted to do two simple things - proudly display their leading new world cheese credentials and take New Zealanders on new adventures in cheese through the beauty and quality of ‘Whitestone country’.  

“You have to be a romantic to invest yourself, your money, and your time in cheese.”
Anthony Bourdain

 

We really enjoyed collaborating on this project and seeing it all the way through from initial strategy and ideation to full packaging refresh and rollout.

It was great to support a local business that loves the community it lives in, and makes sure every product they lovingly create delivers to the highest of standards. Now go out and get some!

 

Strategy
Brand Identity
Art Direction
Animation
Photography
Packaging Design

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