Brightr is all about Kiwis helping Kiwis. So our bespoke imagery suite had to be real and of this place. The internal  ‘team’ imagery is full of good people doing good work and the external lifestyle photography brings to life the feeling of a warmer, happier, healthier home.

With real on-the-ground expertise, we needed to keep the brand and messaging simple and direct, but never plain. Our loveable illustrated characters work hard to make our comms easy to get, and get on board with. Working hard across the literal ‘how we can best help’ communications an the more characterful messaging too. Always radiating the kind of good energy that people want around them, showing the benefits simply and in a brighter way.