In moving away from the corporately owned ‘Vodafone New Zealand Music Awards’ and creating AMA – the Aotearoa Music Awards – we were putting the artists of Aotearoa back at the centre of the awards.
‘Reclaiming their awards’ became a central thought for the concept – reclaiming them for the place, for the people, the artists, the music, the fans and the overall mana of making music here in Aotearoa, New Zealand.