B&G — Navico

 

The New Zealand Sailing Trust is an inspiring organisation focused on empowering young New Zealanders and bringing to life the values of Leadership, Teamwork, Courage and Environmental Awareness. Since 2008, The New Zealand Sailing Trust has delivered these lifechanging experiences to over 8000 young people, and in doing so, is working to preserve the legacy of the iconic sailing vessels, Steinlager2 and Lion NZ, which helped shape many successful Kiwi sailing careers. 

B&G is a global leader in the manufacturer of sailing electronics and has been at the cutting edge of sailing innovation for over 50 years across all classes of sailing – from the weekend enthusiast to the Volvo ocean racer. However, there is a need for the brand to connect with a more mainstream sailing audience.

 

“Whāia te iti kahurangi, ki te tuohu koe, me he maunga teitei. If you bow your head to anything let it be a lofty mountain”.

This was not to be an advertorial for B&G but simply a film that promotes the global brand’s love of sailing and its total support and belief in those people and organisations who share that passion.

 

Branding
Art Direction
Animation
3D Modelling
Photography

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