Marigold —

A friends’ partnership, a mother’s love and memories to treasure for generations to come.

In this first ‘Boh-laboration’ project Boh chose to work with her good friend Anika Moa. Our brief and solution reflected the fact that it was critical for the Marigold locket launch to be both distinct yet connected to the well established Boh Runga Jewellery brand.

“Marigold is such a beautiful name. She represents love, strength and unity. When someone receives the Marigold locket, I want them to feel that Aroha I feel whenever I hold my daughter in my arms. I love flowers, and we chose Marigold as a name because when I was hapu, I felt like I knew her in my puku and could see her in a field of marigolds laughing and running.”  Anika Moa

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The importance of passing down memories from generation to generation inspired the decision to create a locket in the first place. This simple act of keeping special and personal stories close became a key thread for the project itself, with the intergenerational idea of a keepsake giving us the spark we needed to inform the feeling of the creative.

 

Brand Identity
Art Direction
Animation
Film
Photography

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