Nura — All Blacks

 

Leading performance and personalised sound – Nura pairs perfectly as the offical headphone partner for New Zealand Rugby. A unique global collaboration totally focused on getting our top athletes in the zone. We were asked to create a launch campaign across design, film and animation, including on-field graphics and photography for the launch of the parternship at the Bledisloe Cup.

An ongoing partnership, two teams at the top of their respective games. Unimaginable sound meets unbelievable performance; we can’t wait to see what’s next.

“If you can’t take the heat don’t light the fuse.”

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Nura and the All Blacks have a lot in common, both being both at the top of their fields for performance. It was our task to showcase this bespoke technology in a campaign that shows top athletes getting in the zone. 

 

Branding
Art Direction
Animation
3D Modelling
Photography

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