He Rourou Whai Painga —
He Rourou Whai Painga is an ambitious, multi-centre dietary intervention study to explore the effects of eating a whole diet that includes high-quality New Zealand food and beverage products.
We had the privilege of creating the brand for the study, and then profiling some of the producers that contributed food to the study.
Over the last two years we have visited over 15 food producers all across the motu. Hearing the story of their businesses and highlighting why they were proud to be part of the study.
Nāu te Rourou, nāku te rourou, ka ora ai te iwi
With your food basket and my food basket, the people will thrive
Waikōkopu Grove —
Dr Huhana Smith and Richard Anderson were generous enough to welcome us to their olive grove in Kuku, Horowhenua.
On a beautiful morning in October we captured the beauty of their grove, and interviewed Huhana about their product and involvement in the study.
“Fresh Olive Oil is the best thing you can eat, it’s so healthy”
Pic’s Peanut Butter —
As part of our travels we spent some time in Whakatū Nelson with Pic’s Peanut butter. We loved learning about what led such an iconic New Zealand business to take part in the study.
We were lucky enough to go behind the curtain in a bespoke tour of the factory to capture the magic in action. Pic’s Aotearoa focused business was a perfect fit for the He Rourou Whai Painga study.
“Peanuts are really magical little things”
Little Beauties —
Another beautiful shoot in Whakatū / Nelson was with the great New Zealanders at Little Beauties.
We chatted to CEO Rob Simcic about the Little Beauties story, and what inspired them to be a part of He Rourou Whai Painga.
“We know they’re going to enjoy them, but, it’s hopefully going to make them healthier as well”
