APL — Windows & Doors

Creating a fresh new vision for a New Zealand institution in residential windows and doors.

A hero film that explores the history and modern expansion of the company, showcasing innovations in glass technology, and a new standard in modern architecture.

A production with light and tone at its core.

A product film with animation and textures at its heart.

“Marigold is such a beautiful name. She represents love, strength and unity. When someone receives the Marigold locket, I want them to feel that Aroha I feel whenever I hold my daughter in my arms. I love flowers, and we chose Marigold as a name because when I was hapu, I felt like I knew her in my puku and could see her in a field of marigolds laughing and running.”  Anika Moa

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The importance of passing down memories from generation to generation inspired the decision to create a locket in the first place. This simple act of keeping special and personal stories close became a key thread for the project itself, with the intergenerational idea of a keepsake giving us the spark we needed to inform the feeling of the creative.

 

Brand Identity
Art Direction
Animation
Film
Photography

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